Fresh Picks for Seniors: Get $25 to Spend at Your Favorite Farmers' Market

Are You 60+ (or a 55+ Native American) Living in Dane County with the Following Income — or Know Someone Who Is?

• Under $28,953/year (or $2,413/month) for a one-person household

• Under $39,128/year (or $3,261/month) for a two-person household

If that sounds like you (or someone you care about), don’t miss the chance to receive $25 in free vouchers through the Senior Farmers’ Market Nutrition Program, valid June 1 – October 31, 2025.

This USDA-funded program, coordinated by the Area Agency on Aging (AAA) of Dane County, helps eligible seniors purchase Wisconsin-grown fruits, vegetables, and herbs at local farmers’ markets and roadside stands.

How to Apply:
It’s easy and entirely mail-based:

• Returning participants will automatically receive an application by mail.

• New participants or those who have moved should contact AAA Dietitian Shannon Gabriel at (608) 261-5678 or [email protected] to request an application or update their address.

Vouchers will be mailed starting June 2, distributed first come, first served.

Where to Use the Vouchers:
While the full list of 2025 participants is still growing, over 20 vendors and farm stands typically take part. In 2024, farmers at both the Verona Farmers’ Market (Wednesdays, 3–6:30 PM @ 101 W. Railroad St.) and the Fitchburg Farmers’ Market (Thursdays, 3–6 PM @ Agora Pavilion, 5511 E. Cheryl Pkwy.) accepted vouchers.

Each eligible senior may receive one $25 voucher booklet per summer season. These can be used throughout the 2025 market season until the funds run out.

Check out their website or instagram @danecohumanservices